Brand

At the Î÷¹ÏÊÓƵ, we don’t just tell our story—we live it. Each of us, every day, helps bring the impact of our campus communities to life. 

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Our brand isn’t just a logo or a tagline. It’s the way we show up. It's how it feels to be a Buff. It’s how we speak, design and connect audiences with what makes us CU Boulder.

Incorporating these brand guidelines into your work enhances our ability to:

  • Increase the effectiveness of our communications
  • Build stronger relationships with our stakeholders
  • Strengthen our reputation in Colorado and beyond
  • Positively impact the communities we serve
  • Promote CU Boulder’s long-term goals