Ethnic Studies

How Wheaties became ‘the breakfast of champions’

Rachel Sauer — Wed, 21 May 2025 20:03:14 +0000

How Wheaties became ‘the breakfast of champions’ Rachel Sauer Wed, 05/21/2025 - 14:03

Jared Bahir Browsh

Recently featured in Marvel blockbuster The Thunderbolts*—and with the Thunderbolts featured on a tie-in box—Wheaties has been the go-to champion breakfast for 100 years and counting

The cereal that would become Wheaties was accidentally invented in 1921 when a clinician for the Washburn Crosby Company spilled wheat bran onto a hot stove. After several dozen attempts to fortify the cereal to withstand shipping, Washburn's Gold Medal Whole Wheat Flakes were released in November 1924. An employee contest led to the name Wheaties—beating out other options like Nutties—and within a few years, promotion of the new cereal was revolutionizing product advertising.

On Christmas Eve 1926, Wheaties was featured in the first prerecorded jingle on Minneapolis radio station WCCO (named for Washburn-Crosby Company). “Have You Tried Wheaties” was sung to the tune of “Jazz Baby.”

Jared Bahir Browsh is the Critical Sports Studies program director in the CU Boulder Department of Ethnic Studies.

Washburn-Crosby merged with three other mills and was renamed General Mills in 1928. After General Mills debuted on the New York Stock Exchange in November of 1928, the company increased advertising for Wheaties and released the jingle nationwide.

Throughout the 1920s and 1930s, Wheaties established what would become a long association with sports when the cereal was featured on a billboard in the stadium for the Minneapolis Millers and was the main advertiser for the minor league baseball team’s broadcasts on the now General Mills-owned WCCO. Knox Reeves, a Minnesota advertising executive, created a mock-up for a billboard in the Millers’ stadium featuring a box of the cereal with the tagline “The Breakfast of Champions.”

Throughout the 1930s, the cereal continued to expand its reach nationally, sponsoring sporting and cultural events on more than 100 radio stations. Wheaties’ closest association was with baseball, and in 1934 Yankees legend Lou Gehrig became the first athlete featured on a box of Wheaties, a tradition that continues today.

The honor of appearing on a Wheaties box was not exclusive to athletes, or men; aviator Elinor Smith was featured on the box in 1934. The following year, groundbreaking athlete Babe Didrikson, who won three medals at the 1932 Los Angeles Olympics, appeared on the box. After his record-breaking four gold medal performance at the 1936 Berlin Olympics, Jesse Owens was the first African American to appear on the box.

In 1937, Wheaties held a contest for the top play-by-play announcer in the country. The winner was a sports broadcaster from Des Moines, Iowa, who recreated Chicago Cubs games through transcribed telegraphs. The broadcaster won a trip to the Cubs Spring Training in California, and while there, it was recommended that he take part in a screen test for Warner Bros. Ronald Reagan began a film career that led to pursuing a career in politics, becoming the governor of California and the 40th President of the United States.

The breakfast of champions in the world of tomorrow

Wheaties continued to set milestones in advertising when NBC featured the Brooklyn Dodgers and Cincinnati Reds in the first televised baseball game on August 29, 1939. The broadcast was a part of the World’s Fair taking place in Queens in 1939 and 1940. Although the FCC did not authorize full commercial television until July 1, 1941, the commission gave special permission for live commercials during the game that was available to the 500 television set owners in New York City. Hall of Fame broadcaster Red Barber poured Wheaties and milk or cream into a bowl, announcing, "Now that's the breakfast of champions."

In 1986, Walter Payton was the first African American featured on the front of a Wheaties box. (Photo: General Mills)

By the 1940s, Wheaties had cemented its association with sports, even earning a mention in the song “Joltin’ Joe DiMaggio” produced by Les Brown and his orchestra in the midst of DiMaggio’s record-breaking 56-game hitting streak. As television took off after World War II, advertising costs rose, leading Wheaties to pull back from its focus on sponsorships, instead using testimonials in commercial spots to advertise the cereal—an approach that was less expensive than sponsorship, but also less effective in promoting the brand.

As Wheaties declined in visibility, General Mills turned its attention to children’s programming, a strategy that helped Cheerios become one of the top cereals after General Mills rebranded “Cheerioats” following Quaker Oats claiming ownership of the word “oats.”

This was not Wheaties’ first foray into entertainment programming; it had previously sponsored radio programs like “Jack Armstrong: All-American Boy.” Jack Armstrong was the first character to appear on a Wheaties box, in 1933, preceding Lou Gehrig by a year. He was created by General Mills’ Vice President Samuel Chester Gale to sell Wheaties. Gale went on to create Betty Crocker and lead the Advertising Council from 1950 to 1951.

General Mills even featured a mascot, Champy the Lion, created by puppeteer Bil Baird and voiced by Thurl Ravenscroft, who also voiced another cereal spokes-feline, Tony the Tiger. Its sponsorships of children’s television shows like The Mickey Mouse Club backfired as adults began to avoid cereals associated with children, and children’s increased cereal consumption did not offset the loss of older consumers.

By the late 1950s, General Mills reinitiated Wheaties’ relationship with sports, hiring Olympic pole vaulter Bob Richards as its first spokesperson. Before Richards, athletes appeared on the back of the Wheaties box, but the Olympian was the first to appear on the front of the box in 1958, and athletes have remained on the front ever since.

As a part of his contract, Richards led the Wheaties Sports Federation that promoted physical fitness, Olympic sports and athletic education and published instructional books. They also advertised through sporting events again as one of the first brands to sponsor pregame and postgame shows.

Honored on the orange box

Similar to the cover of the magazine Sports Illustrated or the video game series Madden, an athlete—or, recently, superheroes—being chosen to appear on a Wheaties box represented mainstream stardom. Mary Lou Retton’s iconic 1984 box was the first time a female medal winner appeared on the front, and two years later Walter Payton was the first African American to be featured on the front of the box. By the end of the 1980s, fans could pay to have a Wheaties box made with their picture.

In 1987, the Minnesota Twins were the first team to appear on a Wheaties box in 1987 after the team, from the same city in which Wheaties was created, won the World Series. In 1992, to celebrate the Chicago Bulls’ back-to-back championships, Wheaties produced a red and black box, the first time it broke with the iconic orange color. Bulls legend Michael Jordan was signed as a spokesperson for the cereal in 1988, appearing on the box a record 19 times, followed by Tiger Woods with 14 appearances.

In recent decades, the cereal industry has seen a dramatic decline, and Wheaties has not been immune to this downturn. With many more breakfast options, and the younger generations consuming less milk, cereal now occupies less space in the breakfast pantry. In spite of the public’s turn away from cereal toward healthier options, Wheaties remains an iconic brand, evidenced by its partnership with the blockbuster film set in the Marvel Cinematic Universe.

Jared Bahir Browsh is an assistant teaching professor of critical sports studies in the CU Boulder Department of Ethnic Studies.

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Recently featured in Marvel blockbuster The Thunderbolts*—and with the Thunderbolts featured on a tie-in box—Wheaties has been the go-to champion breakfast for 100 years and counting.

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How Asian American became a racial grouping

Rachel Sauer — Tue, 20 May 2025 23:21:45 +0000

How Asian American became a racial grouping Rachel Sauer Tue, 05/20/2025 - 17:21

Jennifer Ho

And why many with Asian roots don’t identify with the term these days

For the first time, in 1990, May was officially designated as a month honoring Asian American and Pacific Islander heritage. Though the current U.S. administration recently withdrew federal recognition, the month continues to be celebrated by a wide array of people from diverse cultural backgrounds.

People from the Pacific Islands have their own distinct histories and issues, delineated in part by a specific geography. Yet when we refer to the even broader category of Asian Americans, a concept with a deep yet often unknown history, who exactly are we referring to?

There are nearly 25 million people of Asian descent who live in the United States, but the term Asian American remains shrouded by cultural misunderstanding and contested as a term among Asians themselves.

Jennifer Ho is a professor of Asian American studies in the CU Boulder Department of Ethnic Studies and director of the Center for Humanities and the Arts.

As a professor of Asian American studies, I believe it is important to understand how the label came into being.

A long history of Asian people in America

The arrival of people from Asia to the U.S. long predates the country’s founding in 1776.

After visits to modern-day America that began in the late 16th century, Filipino sailors formed – as early as 1763 – what is believed to be the first Asian settlement in St. Malo, Louisiana.

But it wasn’t until the 1849 California Gold Rush that Asian immigration to the U.S.—from China—began on a mass scale. That was bolstered in the 1860s by Chinese laborers recruited to build the western portion of the Transcontinental Railroad.

Starting toward the end of the 19th century, Japanese immigration steadily picked up, so that by 1910 the U.S. Census records a similar number for both communities – just over 70,000. Likewise, a small number of South Asian immigrants began arriving in the early 1900s.

An exclusionary backlash

Yet after coming to the U.S. in search of economic and political opportunities, Asian laborers in America were met by a surge of white nativist hostility and violence. That reaction was codified in civil society groups and government laws, such as the Chinese Exclusion Act in 1882.

By 1924, federal law had expanded into a virtual ban on all Asian immigration, and through the first half of the 20th century, a multitude of anti-Asian laws targeted areas including naturalization, marriage and housing, among others.

From the start, people from Asian countries in the U.S. were generally identified broadly with identifiers such as “Oriental,” a common term at the time mostly for those from China, Japan and Korea.

As more Asians came to the U.S, other terms were used to denigrate and demean these new immigrants, whose physical appearance, language and cultural norms were distinctly different from their Euro-American neighbors.

‘Asian American’ and the birth of a movement

Chinese railroad workers (left to right) Wong Fook, Lee Chao and Ging Cui with a parade float in Ogden, Utah, during a 1919 parade celebrating the 50th anniversary of the completion of the Transcontinental Railroad. (Photo: San Francisco Public Library)

The desire to claim America was one of the drivers for activists in the 1960s to create the concept of Asian American that we know today.

The movement began in the charged political context of anti-Vietnam War protests and the Civil Rights Movement for Black equality. Students of Asian heritage at San Francisco State University and the University of California, Berkeley were organizing for the establishment of ethnic studies classes, specifically those that centered on the histories of Asians in the U.S.

Rejecting the term “oriental” as too limiting and exotic, since oriental literally means “from the East,” the student activists wanted a term of empowerment that would include the Filipino, Chinese, Korean and Japanese students at the heart of this organizing. Graduate students Emma Gee and Yuji Ichioka came up with “Asian American” as a way to bring activists under one radical organizing umbrella, forming the Asian American Political Alliance in 1968.

A contested term

Today, the Asian American label has moved beyond its activist roots. The term might literally refer to anyone who traces their lineage from the whole of the Asian continent. This could include people from South Asian countries such as India, Pakistan or Sri Lanka to parts of West Asia like Syria, Lebanon or Iran.

Yet not all people who identify as Asian actually use the words Asian American, since it is a term that flattens ethnic specificity and lumps together people with as disparate of backgrounds as Hmong or Bangladeshi, for example.

A 2023 Pew Research Center survey of self-identified Asian adults living in the U.S. revealed that only 16% of people polled said they identified as “Asian American,” with a majority—52%—preferring ethnic Asian labels, either alone or in tandem with “American.”

Moreover, unlike the student activists who worked together through their shared Asian American identity, the majority of people of Asian descent living in the U.S. came after the 1965 Immigration Act was passed, which ended all prior anti-Asian immigration laws. This, combined with a subsequent wave of Asian immigration from parts of Asia not represented in the past—including Vietnam, Taiwan and Pakistan—means that most Asian Americans alive today are either immigrants or one generation removed from immigrants.

As a largely immigrant and recently Americanized group, many Asians therefore may not relate to the struggles of an earlier history of Asians in the U.S. That may contribute to why many don’t connect with the term “Asian American.” Korean immigrants, for instance, may not see their history connected with third-generation Japanese Americans, particularly when considering their homelands have been in conflict for decades.

For some, Asian American is too broad a term to capture the complexity of Asian-heritage Americans.

Indeed, Asian Americans come from over 30 countries with different languages, diverse cultures, and histories that have often been in conflict with other Asian nations. Within such a broad grouping as “Asian American,” a wide range of political, socioeconomic, religious and other differences emerge that greatly complicate this racial label.

Even though the term remains contested, many Asians still see value in the concept. Much like the activists who first created the label in the 1960s, many believe it signifies a sense of solidarity and community among people who—despite their many differences—have been treated like outsiders to the American experience, regardless of how American their roots are.

Jennifer Ho is a professor of Asian American studies in the Department of Ethnic Studies at the ��Ƶ.

This article is republished from The Conversation under a Creative Commons license. Read the original article.

And why many with Asian roots don’t identify with the term these days.

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Top image: Children performing a traditional Korean dance to celebrate Asian American and Pacific Islander Heritage Month. (Photo: Viorel Florescu/AP)

CU Boulder scholars recognized for innovation in PhD research

Rachel Sauer — Mon, 05 May 2025 15:23:14 +0000

CU Boulder scholars recognized for innovation in PhD research Rachel Sauer Mon, 05/05/2025 - 09:23

Patrick Das and Julia Shizuyo Popham have won 2025 Mellon/ACLS Dissertation Innovation Fellowships

Two ��Ƶ PhD students have won 2025 Mellon/American Council of Learned Societies (ACLS) Dissertation Innovation Fellowships.

Patrick Das, a PhD student in the Department of Linguistics, and Julia Shizuyo Popham, who is pursuing her PhD in the Department of Ethnic Studies, are among 45 PhD students from across the country who are being recognized for their innovative approaches to their dissertation research in the humanities or social sciences.

CU Boulder PhD students Patrick Das (left) and Julia Shizuyo Popham (right) recently won 2025 Mellon/American Council of Learned Societies Dissertation Innovation Fellowships.

The fellowships, made possible by a grant from the Mellon Foundation, recognize doctoral students “who show promise of leading their fields in important new directions,” according to the ACLS. “The fellowships are designed to intervene at the formative stage of dissertation development, before writing is advanced, and provide time and support for emerging scholars’ innovative approaches to dissertation research—practical, trans- or interdisciplinary, collaborative, critical or methodological.

“The program seeks to expand the range of research methodologies, formats and areas of inquiry traditionally considered suitable for the dissertation, with a particular focus on supporting scholars who can build a more diverse, inclusive and equitable academy.”

Das and Shizuyo Popham will receive an award of up to $52,000, consisting of a $42,000 stipend; up to $8,000 for project-related research, training, professional development and travel; and a $2,000 stipend to support external mentorship that offers new perspectives on their projects and expands their advising network.

Das is researching how geography and multilingualism shape language change in Tikhir, an endangered language of eastern Nagaland, India, near the border with Myanmar. Through spatial analysis, the project maps patterns of interaction between Tikhir and neighboring indigenous languages. Das’ findings offer new insights into how small languages evolve within complex multilingual ecologies.

Shizuyo Popham’s project, titled “Uneasy Intimacies,” interprets Japanese artist and migrant Fukunosuke Kusumi’s collection of visual art within contexts of racial disposability in the American West. By tracing Kusumi’s art through pre-World War II exclusion in Washington, interim detainment in California, indefinite incarceration in Colorado and afterlives of loss and healing, her work examines how seemingly innocuous images reveal marginalized histories, in which dispossessed subjects construct agency and even freedom via the very systems built to keep them down.

“ACLS is proud to support these fellows, who are poised to conduct groundbreaking dissertation research and broaden the audience for humanistic scholarship,” said Alison Chang, ACLS program officer in U.S. Programs. “Their innovative projects not only produce new avenues of knowledge but also inspire the evolution of doctoral education across the humanities and social sciences.”

“This fellowship will enable me to spend sustained time working with the Tikhir community to document their language on their terms,” Das said. “It supports a collaborative approach that values local knowledge and multilingual experience. By combining spatial methods with community insights, we can better understand how small languages like Tikhir are changing today.”

Shizuyo Popham noted that last week, the ACLS joined the American Historical Association and the Modern Language Association in filing a lawsuit to reverse devastating attacks on the National Endowment for the Humanities. “So, beyond the fellowship itself, I’m proud to be joining a community that is courageously fighting for intellectual freedom,” she said.

“I’m also deeply grateful to have an entire year to focus on my dissertation, which is largely about a history intertwined with mass detentions and deportations today. I’ve been studying Japanese American wartime incarceration for half a decade now, and never for me has this history felt so urgent. In these times of increasing terror, I am reminded of why the humanities matter and that to critically think and write is a freedom we must fight for every day.”

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Patrick Das and Julia Shizuyo Popham have won 2025 Mellon/ACLS Dissertation Innovation Fellowships.

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Initiative gives students a voice with hip-hop

Rachel Sauer — Thu, 10 Apr 2025 15:39:27 +0000

Initiative gives students a voice with hip-hop Rachel Sauer Thu, 04/10/2025 - 09:39

Cody DeBos

Founded by a collaborative including CU Boulder scholars, the Lyripeutics Storytelling Project aims to empower Black and Brown youth through the medium of hip-hop

A Manual High School student sits behind a microphone, headphones on. Their world outside—which sometimes holds uncertainty, systemic barriers and institutional indifference but also encompasses the rich musical and cultural heritage of Denver’s Five Points neighborhood—fades away for a moment as a beat drops. As the student leans in, the cadence of hip-hop becomes an outlet to speak their truth.

For many Black and Brown youth in the greater Denver area, the Lyripeutics Storytelling Project is more than a way to express their creativity. It’s survival.

That’s why the artists and educators behind the project are battling to keep the space alive.

Shawn O'Neal (left), an assistant teaching professor of ethnic studies, and Kalonji Nzinga (right), an assistant professor of education, are co-directors of Lyripeutics.

“We’re trying to provide these platforms of learning that we think Black and Brown students in particular really resonate with,” says Kalonji Nzinga, a ��Ƶ assistant professor of education and Lyripeutics co-director. “In a way, we’re just building upon the history of creating learning environments based in a cultural reference point, based in our ways of knowing.”

Through storytelling and music production, young people in the Lyripeutics program gain an opportunity to share stories of their unique cultural wealth. But while the program has been a source of empowerment for many, it also faces funding struggles and systemic resistance.

What is Lyripeutics?

Founded by a collective of CU Boulder scholars, artists, educators and community organizers, Lyripeutics’ mission is to empower Black and Brown youth through a medium many connect with—hip-hop. The program is embedded in schools in the greater Denver area and aims to offer alternative learning environments for students who find themselves overlooked in traditional education systems.

“We don’t all learn the same, yet we have this system of education that’s been around for hundreds of years and is really geared for only one very particular type of student,” says Shawn O’Neal, an assistant teaching professor in the CU Boulder Department of Ethnic Studies and Lyripeutics’ founding member and co-director.

“It’s just not working for us. For many students. It hasn’t worked,” he adds.

Rather than using the traditional education system’s philosophy of rigid structure and standardization, the Lyripeutics program operates through collaboration and an evolving process in which students, teachers and artists co-create learning spaces.

“A typical day can look quite different depending on whether we have a producer leading the session or a lecturer on hip-hop history, or an actual MC helping create space for youth to do storytelling,” O’Neal says.

Students can also create and produce their own music in the state-of-the-art hip-hop studio adjacent to the Manual High School library in Denver.

“We collaborate with other hip-hop artists across the Denver area to develop the programming and to do the instruction,” Nzinga says.

At its heart, the program is about creative expression.

“We’re even working with students on exercises like field recordings of their environments and recording their neighborhoods and creating tracks and experiences out of those,” O’Neal adds.

Building confidence, one verse at a time

Through storytelling and music production, young people in the Lyripeutics program gain an opportunity to share stories of their unique cultural wealth. (Photo: iStock)

Those behind the Lyripeutics program know education isn’t just about what happens in the classroom, but what happens when students see their own voices amplified in the real world.

Recently, one group of high school students visited the CU Boulder campus to play original tracks on the university’s radio station.

“The folks who run the radio station were just blown away,” says O’Neal. “It was an enriching experience for everyone involved.”

“We believe that doing work related to the social context, the cultural movement that is hip-hop, allows young people to really express their story from their perspective,” adds Nzinga.

For many of the youth involved, the program is much more than an extracurricular activity; for some, it’s the first time they’ve been given tools, encouragement and a platform to tell their stories, O’Neal says.

“When we get to engage with the students, it’s normally within a place of creativity and joy. We aren’t there for a lot of the day-to-day things I know they’re going through, but we see and hear the expression of their frustrations and the various roadblocks they’re up against through their music and their performance,” O’Neal says.

Fighting to keep the mic on

For all its successes, Lyripeutics faces a current reality: Programs focused on BIPOC youth, particularly those challenging traditional educational models, are under an intense microscope.

“We are at this moment receiving so much resistance from multiple levels,” Nzinga says. “From previous and future funding situations to different regulations at the state and district level—it’s extremely frustrating.”

Despite widespread recognition of the program’s impact, Nzinga and his colleagues cite an uphill battle to secure funding. While institutions like CU Boulder’s Renée Crown Wellness Institute have provided crucial support, securing consistent financial backing remains a struggle.

But the pushback isn’t just about money. Nzinga and O’Neal attribute much of the resistance to a larger national trend of rolling back diversity, equity and inclusion (DEI) initiatives, making it harder for programs like Lyripeutics to operate freely.

“We claim we want this type of programming for students that they need, yet we have to fight tooth and nail just to get a dollar, when we see so much money funneled into things that seem to be the antithesis of community building,” O’Neal observes.

“We believe that doing work related to the social context, the cultural movement that is hip-hop, allows young people to really express their story from their perspective.”

The most devastating consequence? Students who should be at the center of the conversation lose access to much-needed programming, and their voices are silenced—sometimes literally. Despite receiving parental consent, Lyripeutics has faced institutional roadblocks when trying to bring student voices into larger discussions about the program’s success.

“We would really prefer to have those students speaking for themselves,” O’Neal says, “But we’re not even at liberty to say many of the things we want to say.”

O’Neal and Nzinga also know Lyripeutics isn’t the only program fighting this battle. It’s part of a system of community-led education that refuses to be erased.

Nzinga says, “Our program isn’t the only one facing these types of pushback.”

“A lot of times these resistance movements try to separate us. They make us feel like we’re alone in doing this work, but we aren’t,” he adds.

When asked how outsiders can support the Lyripeutics program, Nzinga and O’Neal didn’t point to a single solution. They emphasized the importance of solidarity, awareness and amplifying voices.

“I think parents and community leaders voicing their opinions about any of the positive effects our programming has had would help,” O’Neal says.

The road ahead isn’t easy. Yet, despite the challenges, Lyripeutics will be there to keep a beat playing and a mic on for its students, ensuring the next generation of storytellers and leaders will have their voices heard.

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Founded by a collaborative including CU Boulder scholars, the Lyripeutics Storytelling Project aims to empower Black and Brown youth through the medium of hip-hop.

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Embracing all the joy in Mudville

Rachel Sauer — Thu, 03 Apr 2025 17:16:36 +0000

Embracing all the joy in Mudville Rachel Sauer Thu, 04/03/2025 - 11:16

Jared Bahir Browsh

Even though Major League Baseball faces an uncertain future entering its 150th season, Opening Day still holds a special place in the culture and fans’ hearts

As Rockies fans make their way to Denver for the team's 33rd home opener Friday, we are reminded of the excitement and hope that accompanies every team starting the season and looking toward the World Series. Why does opening day mean so much to so many?

For many, spring and summer are marked by the cracking of bats and the camaraderie of the tailgate as fan hope is renewed and the losses of seasons past are replaced by visions of the World Series. Even as baseball faces a less-than-certain future, with viewership down and ticket prices way, way up, Opening Day remains deeply rooted in our collective memories. Why?

Jared Bahir Browsh is the Critical Sports Studies program director in the CU Boulder Department of Ethnic Studies.

This tradition has been nearly 150 years in the making, with the first National League Opening Day occurring on April 22, 1876, in Philadelphia, with the Athletics defeating the Boston Red Caps. Since that first opener, the tradition and pageantry has only grown, with cities recognizing the day with parades and fans awakening from their winter hibernation to celebrate what has become an unofficial holiday in many cities.

One city where this tradition is strongly rooted is Cincinnati, home of the first recognized all-professional team in baseball, the Red Stockings. Manager John Joyce, who organized the original team in 1866, updated the Cincinnati franchise in 1875, and the team then joined the newly established National League (NL) in 1876.

Though beer has become a baseball tradition, in 1880 the Cincinnati Reds were kicked out of the NL for selling beer and playing on Sundays. Previous to that, William Hulbert, who had overseen the organization of the league after the National Association of Professional Base Ball Players (NA) disbanded, took several of the financially successful teams from the NA and established the NL with a number of strict rules, including a ban on alcohol sales and a ban on Sunday games, to address the negative reputation of baseball at the time—which included drinking, gambling and debauchery. The Cincinnati franchise ignored these rules, partly as an effort to attract German immigrants to the game, and was expelled, leading the team to go bankrupt and fold.

In spite of these challenges, professional baseball continued in Cincinnati, with Opening Day growing in prominence. The Reds have played almost every opening day at home since 1876, a tradition most likely rooted in their position as one of the southernmost charter members in the NL. The newly re-established Cincinnati Reds played in the American Association before joining the NL again in 1890 with the Brooklyn Bridegrooms (now Dodgers), expanding the NL to eight teams. Reds’ business manager Frank Bancroft began to intensely market Opening Day after he joined the team in 1892, establishing a tradition for not only the Queen City, but baseball as a whole, which just so happened to be the same year the NL allowed beer sales and games on Sunday.

Snow on Opening Day

An illustration of Opening Day at New York's Polo Grounds on April 29, 1886. (Illustration: Greater Hartford Twilight Baseball League)

The Opening Day tradition continued to grow after the turn of the 20th century, although weather, and sometimes even the fans, did not always cooperate. After the New York Giants went down 3-0 in their Opening Day game against the Philadelphia Phillies at the historic Polo Grounds in 1907, Giants fans threw snowballs on the field—including one that hit the home plate umpire, leading him to call the game in favor of the Phillies.

Attention on Opening Day increased when baseball fan President William Howard Taft threw out the ceremonial first pitch for the Washington Senators in their home opener in 1910. Twelve presidents have thrown out the ceremonial first pitch of the season, and many franchises have invited team legends and celebrities to welcome in the new season.

In 1920, the tradition of the Findlay Market Parade began in Cincinnati to celebrate Opening Day after the team won the 1919 World Series in spite of rumors that the Chicago White Sox had fixed the series—rumors that were later confirmed. Other teams built their own Opening Day traditions over time, like the Anheuser-Busch Clydesdale circling the field in St. Louis.

Opening Day continued despite two world wars and the Great Depression, with a number of milestones being established by the unofficial holiday. In the Brooklyn Dodgers’ Opening Day game on April 15, 1947, Jackie Robinson broke the color line in baseball, scoring the winning run against the Boston Braves. In 1974, while playing for the same Braves—who had relocated from Milwaukee to Atlanta in 1966—Hank Aaron tied Babe Ruth’s home run record at 714. The following season, Frank Robinson debuted as the first African American manager in baseball history.

Major League Baseball has maintained the tradition of Opening Day, even creating a unique logo in 2001, in spite of changes in the schedule. ESPN began broadcasting “opening games” the night before the official Opening Day in 1994, further establishing the noteworthy aspects of the day. On Opening Day in 1999, the first regular-season game outside of the United States was played in Monterrey, Mexico, with the Rockies beating the San Diego Padres 8-2.

The Colorado Rockies will play their 2025 home opener Friday at Coors Field in Denver. (Photo: Visit Denver)

The first regular season to open outside of North America occurred the next year in Tokyo; however, the games between the New York Mets and Chicago Cubs were scheduled the week before the official Opening Day, establishing the precedent that these early season international opening games would not be considered Opening Day games. The 2025 Tokyo Series took place between the Dodgers and Cubs on March 18 and 19, following several exhibition games in Japan—more than a week before the officially recognized Opening Day.

Opening Day traditionally took place on a Monday through the 2011 season, when MLB split the Opening Days of its 30 teams across two days to the last Thursday and Friday of March to avoid the World Series extending into November, as it had the previous two seasons. After returning to a Monday start in 2013, the league made the change to start the season on a Thursday permanent in 2018, with all 30 teams scheduled to play on Thursday, March 29.

As Major League Baseball begins its 150th season, many questions remain regarding the future of the sport. Two teams are playing in minor league stadiums due to the pending relocation of the Athletics and the Tampa Bay Rays, and MLB and ESPN will end their media rights deal following the 2025 season, after the network tried to reduce its rights payments from $550 million to $200 million.

MLB continues to try to make games more attractive to younger fans by speeding up pace of play and by highlighting top stars like the L.A. Dodgers’ Shohei Ohtani and the Mets’ Juan Soto. In spite of this transitional period for the sport, however, one thing remains constant: the hope and excitement that Opening Day inspires.

Jared Bahir Browsh is an assistant teaching professor of critical sports studies in the CU Boulder Department of Ethnic Studies.

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Even though Major League Baseball faces an uncertain future entering its 150th season, Opening Day still holds a special place in the culture and fans’ hearts.

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How March went mad … for basketball

Rachel Sauer — Wed, 19 Mar 2025 17:12:17 +0000

How March went mad … for basketball Rachel Sauer Wed, 03/19/2025 - 11:12

Jared Bahir Browsh

The big business of the annual college basketball tournament, continuing with the second day of First Four games today, has been more than a century in the making

Every year, as the seasons shift from winter to spring, college basketball fans throughout the country prepare to watch 136 men’s and women’s basketball teams battle for their respective national championships.

Although the tournament starts with the “First Four” games for the men’s and women’s tournaments, respectively, the first two rounds that are played during the first weekend of the tournament have become an unofficial holiday marked by billions of dollars in decreased productivity as fans watch the first 48 games played in each tournament—during which teams vie to extend their seasons another week into the “Sweet 16.”

In the modern media age, this has become a tradition in our sports calendar, but it took several developments over the last half century for March to truly become mad.

Jared Bahir Browsh is the Critical Sports Studies program director in the CU Boulder Department of Ethnic Studies.

Basketball’s roots grew out of the college game, with James Naismith inventing the game in December 1891 to keep young men at the YMCA International Training School, which is now Springfield College, fit and occupied in the winter months. The game was soon introduced to women at Smith College, and by 1893 colleges and universities began forming teams—first playing against local amateur clubs before intercollegiate games began in 1894.

During this time, teams played under different rules, with some games featuring as many as nine players per side. By the turn of the 20th century, five-on-five became standard for men’s games, whereas women played six-on-six through most of the 1960s, with the last high school six-on-six tournament occurring in 1995 in Oklahoma.

The National Collegiate Athletic Association (NCAA) was formed in 1906 as the Intercollegiate Athletic Association of the United States (IAAUS) before taking its current name in 1910. The NCAA was formed in response to the prevalence of injuries in college football; President Theodore Roosevelt called for two conferences comprising top college football programs to address the injuries and deaths occurring in the game. The establishment of the NCAA led to a decades-long power struggle with the Amateur Athletic Union (AAU) for control of intercollegiate sports.

As the NCAA wrested control over football from the AAU, basketball continued to be loosely organized under the AAU, which organized the first tournament in 1898. Although the tournament did not happen annually until after World War I, the AAU did organize several tournaments for the 1904 Olympics, during which basketball debuted as a demonstration sport. There was an amateur tournament, a separate college tournament and several tournaments for high school and elementary school players.

A battle for control

The battle for control between the AAU and NCAA continued through the early 1900s, although the latter’s commitment to basketball was questionable through the 1930s. However, the NCAA did begin organizing rules committees and established its first championship, in track and field, for the 1921 season.

The first annual college basketball tournaments were organized in successive years with the NAIA tournament, organized by Naismith, starting in 1937, the National Invitation Tournament (NIT) in 1938 and the NCAA tournament in 1939. Coincidentally, the term “March Madness” was coined by Henry V. Porter, a noted coach and inventor of basketball equipment, in reference to the Illinois high school basketball tournament the same year as the first NCAA tournament. Sports commentator Brent Musburger first used the term in reference to the men’s tournament in 1982.

The NIT, which took place at Madison Square Garden, was seen as the premiere tournament through the 1940s due to the national media presence in New York City. Temple University defeated the University of Colorado in the first NIT championship, with the Buffaloes returning to the championship and winning in 1940 over Duquesne University. Because the NIT occurred before the NCAA tournament, Colorado and Duquesne competed in both.

Clemson players celebrate a win over Arizona in the Sweet 16 round of the 2024 NCAA Tournament. (Photo: TigerNet.com)

The early 1950s featured two developments that further isolated each tournament, both involving the City College of New York (CCNY). CCNY became the first team to win both tournaments in the same year, with the championships of both tournaments occurring in Madison Square Garden in 1950. This double win led the NCAA to ban teams from competing in both tournaments in the same year.

Soon after, that CCNY team was implicated in a wide-ranging point shaving scandal, which involved bribery and match fixing. The school’s presence in New York provided bettors easier access to bookies and bookies greater access to players.

The NCAA held its finals in New York all but one year between 1943 and 1950, but after the scandal the championship never returned to Madison Square Garden, even as the NIT continued to call New York City home.

A growing NCAA

The next big developments occurred in the late 1960s and 1970s as the NCAA further established its control over the basketball postseason. In 1968, UCLA and Houston played in the “Game of the Century” in front of more than 52,000 fans in the Houston Astrodome. This game was a follow-up to the previous year’s semifinal matchup between the two teams, which pitted star players Lew Alcindor (now known as Kareem Abdul-Jabbar), who was recovering from an eye injury, and Elvin Hayes. The game was nationally televised and accelerated college basketball’s transition from a regional to a national sport.

In 1970, Marquette declined an invitation to the NCAA tournament after it was placed in the Midwest Region, where games were played in Fort Worth, Texas, rather than the Mideast Region, where games were played in Dayton, Ohio—significantly closer to Marquette’s campus in Milwaukee, Wisconsin. In 1971, the NCAA declared that any team that is offered a bid to the NCAA tournament could not accept a bid to any other postseason tournament.

In 1975, after several top-ranked teams missed out on bids due to not winning their conferences, the tournament expanded from 25 teams to 32 teams to accommodate at-large bids from conferences, establishing a selection process and the anxiety of the “bubble.”

UCLA player Lew Alcindor (now Kareem Abdul-Jabbar), right, snags a rebound as Houston’s Elvin Hayes (44) makes a leaping rebound attempt in what was called the “Game of the Century.” (Photo: Associated Press)

Four years later, in 1979, the tournament expanded to 40 teams but conferences were still limited to two total teams in the tournament. The 1979 tournament championship pitted Magic Johnson’s Michigan State team and Larry Bird’s Indiana State team and is still the most-viewed championship in tournament history.

The tournament continued to grow in 1980, adding eight teams and removing the conference limits. At the time, the Big Ten, Atlantic Coast Conference (ACC), Pac-10 and Southeastern Conference (SEC) were college basketball’s power conferences, with teams in the Northeast and New England playing in the amorphous Eastern Collegiate Athletic Conference (ECAC), which operated four regional tournaments between 1975 and 1981.

Providence coach Dave Gavitt saw an opportunity to organize a new conference with teams connected to major media markets, leveraging the growth of television through cable and syndication to form the original Big East. As the Big East began play in the fall of 1979, a small Connecticut network—the fledgling ESPN—began broadcasting nationally; soon the conference and ESPN became partners in each other's growth. As ESPN sought programming, it also began airing the early rounds of the tournament, which previously aired only locally as national broadcasters refused to pre-empt their regular programming for the early-round games.

The Big East increased college basketball’s media visibility on cable television, particularly during the week in prime time, and aided in recruiting as it became one of the top conferences in college basketball. When the tournament expanded to 64 teams in 1985, three of the Final Four teams were from the Big East, with the eighth-seeded Villanova University defeating defending champion Georgetown University in the championship game.

Expanding tournaments

The first NCAA-sponsored women’s tournament occurred in 1982, with 32 teams facing off. Previously, the Commission on Intercollegiate Athletics for Women (CIAW) had established the first tournament in 1969, when women’s games were still under six-player rules. The last CIAW tournament featured five-on-five rules before the Association for Intercollegiate Athletics for Women (AIAW) took control of the tournament in 1971. Title IX, passed in 1972, accelerated the growth of women’s college sports well before the NCAA finally recognized the profitability of women’s basketball—10 years after the educational amendment was passed.

Kamilla Cardoso was named the NCAA Tournament Most Outstanding Player in 2024 after helping lead South Carolina to an 87-75 victory over Iowa, clinching the championship title. (Photo: Erik Drost/Wikimedia Commons)

Throughout the rest of the 1980s and 1990s, the men’s tournament remained fairly static even as the NCAA continued to evolve. After the 1984 Supreme Court decision NCAA v. Board of Regents of the University of Oklahoma, which found that the NCAA’s television plans violated antitrust laws, the NCAA was no longer able to limit how often football teams could appear on television, ultimately allowing conferences to sign their own media contracts with broadcasters and leading to a massive conference realignment that continues today. This, in turn, led to the NCAA basketball tournament becoming the most valuable media property overseen by the association.

The women’s tournament expanded to 64 teams in 1994, and the last men’s Final Four to take place in a basketball venue was played in 1996; subsequent events have taken place in domed football stadiums. The tournament expanded to 65 teams in 2001 to accommodate the Mountain West Conference receiving an automatic bid reintroducing play-in games to the tournament.

A century of madness

As the tournament approached the new millennium, fans were offered new ways to watch it. In 1999, DirecTV offered a premium package allowing fans to watch all the games through the satellite service, a feature previously only available in sports bars. The same year, CBS broadcast the Final Four in high definition for the first time.

In 2003, work productivity took another hit as CBS partnered with Yahoo! to stream tournament games for the first time through the latter’s platinum service. CBS launched its own March Madness OnDemand Service the following year, giving fans access to games outside of the CBS broadcast for $9.95.

Seven years later, in 2010, the NCAA announced it was exploring expanding the tournament, even announcing it wanted to expand to 96 teams. At the same time, the NCAA began negotiations with several media networks on a new media deal. The association settled on expanding to 68 teams, establishing the “First Four” games in which the four lowest-ranked teams that earned automatic bids and the four lowest at-large teams facing off in play-in games. This accompanied a new combined television deal in which CBS and Turner Sports agreed to broadcast all games on CBS, TNT, TBS and TruTV.

In 2021, after Texas Christian University center Sedona Prince, who at the time was playing for the University of Oregon, posted pictures on social media highlighting the disparity between the fitness facilities for the women’s tournament compared to the men’s, the NCAA conducted a gender equality review. This led to the women’s tournament expanding to 68 teams and the March Madness branding being extended to the women’s tournament. Many still feel the women’s tournament is undervalued, especially after the 2024 Women’s Championship earned higher ratings than its male counterpart.

So, every March hope springs eternal for 136 teams, but for dedicated fans, the madness has been more than a century in the making.

Jared Bahir Browsh is an assistant teaching professor of critical sports studies in the CU Boulder Department of Ethnic Studies.

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The big business of the annual college basketball tournament, continuing with the second day of First Four games today, has been more than a century in the making.

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Nationalism and diplomacy are inherent to international sporting events

Rachel Sauer — Fri, 21 Feb 2025 17:48:23 +0000

Nationalism and diplomacy are inherent to international sporting events Rachel Sauer Fri, 02/21/2025 - 10:48

Jared Bahir Browsh

The International Cricket Council Champions Tournament, beginning this week, highlights how national rivalries and geopolitical tensions can meet on playing fields

Courses in the Critical Sports Studies program in the Department of Ethnic Studies often start with the Great Sports Myth, a term coined by Jay Coakley, professor emeritus of sociology at the University of Colorado Colorado Springs. The myth is that sports are inherently good, and most experiences in sports are positive and do not need to be studied critically.

In combating this myth, we examine sporting nationalism with the playing field serving as a symbolic battleground between nations. As Pakistan prepares to co-host the International Cricket Council (ICC) Champions Tournament beginning this week, the nation's nationalistic rivalry with India comes to the forefront and reminds us that the competition on the field is often reflective of political tensions off of it.

Jared Bahir Browsh is the Critical Sports Studies program director in the CU Boulder Department of Ethnic Studies.

India and Pakistan’s political tensions date back to the British partition of the Indian subcontinent in 1947, although ethnic and religious tensions predate the end of Britain’s colonization of the region. India has been a member of the ICC since 1926, with Pakistan joining the ICC soon after independence in 1952.

Sporting relations between the nations have faced a number of stoppages, while other countries have canceled test matches because of threats and actual violence against cricket teams, particularly in Pakistan.

The New Zealand cricket team canceled their remaining 2002 matches in Pakistan after a suicide bomb outside of their Karachi hotel, while other countries like Australia refused to tour due to similar concerns. In 2009, the Sri Lankan cricket team’s bus was fired on in Lahore during their test tour, which was scheduled after India pulled out of Pakistan following the 2008 Mumbai terrorist attacks. As a result, Pakistan lost the opportunity to co-host the 2011 ICC World Cup; the 2025 ICC Champions Tournament is the first international cricket tournament to be hosted by Pakistan since the 1996 ICC World Cup. India's refusal to play in Pakistan led to UAE being named as a co-host for India’s matches in the tournament, exemplifying continued tensions between the nations.

Yet diplomacy has been fostered through sport as well, including the peace initiatives of former Indian Prime Minister Atal Bihari Vajpayee, which led to the first matches between the nations in Pakistan in 15 years in 1999 and the Friendship Cups in Canada in the 1990s and 2000s.

Colonization and sporting tensions

Colonization has been at the core of sporting tensions between dozens of nations, including Britain and members of the Commonwealth like Ireland and Australia. Ireland in particular has used international sporting events as a forum for protest against Britain—most famously at the 1906 Intercalated Games in Athens, Greece. After being denied the gold medal in what many felt was a biased ruling by a judge from the United States, which followed the decision to force Irish athletes to compete on behalf of the United Kingdom, track and field athlete Peter O’Connor scaled a flag pole and unfurled an Erin Go Bragh flag, a symbol of the movement for Irish home rule.

The Olympics also have long been a nexus for sporting nationalism. One of the most distinct examples of this was at the 1936 Summer Games in Berlin. In spite of rising concerns over antisemitism under Hitler, the United States, led by USOC President Avery Brundage, and others agreed not to boycott the games in exchange for Nazi Germany suspending antisemitic messaging and the full enactment of the Nuremberg Laws until after the games.

Adolf Hitler saw the 1936 Summer Olympic Games as a forum to display Aryan supremacy through victory and spectacle, which included introducing the torch relay. (Photo: Wikimedia Commons)

Hitler saw the games as a forum to display Aryan supremacy through victory and spectacle. Television was introduced at the games along with the torch relay and the opening ceremony as an ostentatious show. The entire games were a primary example of “sportwashing,” which uses sport to improve public opinion of a nation or group.

Much like the India-Pakistan rivalry, a number of other geopolitical tensions have played out on various sporting fields and courts around the world. George Orwell published “The Sporting Spirit” in December 1945, a few months after the end of World War II, warning of the use of sport to encourage hyper-nationalism. Orwell was particularly critical of the Stalin regime’s use of sport to exhibit the Soviet Union and communism’s “superiority” over capitalism after the soccer team FC Dynamo Moscow toured Britain.

In 1952, the Soviet Union participated in its first Summer Olympic Games, setting off decades of displays of Cold War sporting nationalism on both sides of the Iron Curtain, but particularly exemplified by the competition between the USSR and the United States.

The Olympics became the largest stage for nationalistic competition. Every four years, the Cold War rivalries played out on the global stage of the Summer and Winter Olympics. Some of the most famous moments in Olympic history include the controversial end of the 1972 Olympic basketball final, during which the Soviet Union beat the U.S. team by one point under questionable rule interpretations, and the 1980 Miracle on Ice in the semifinal of the ice hockey tournament, when amateur U.S. players defeated the Soviet Union.

Both events exemplified the rivalry between these superpowers. The 1972 Olympics also included the tragic terrorist attack by Black September militants, leading to the murder of 11 Israeli athletes—an example of how ethnic-nationalism, sport and violence can intersect.

Boycott and protest

Boycotting sporting events and protest actions during competition have also been responses to various forms of nationalism and political tensions. The pending boycott of the 1980 Summer Olympic Games in Moscow by the United States intensified the attention on the competition between the USSR and the United States in Lake Placid during the Winter Games that year.

Recently, hockey reemerged as a forum for nationalism as the United States and Canada faced off twice in the National Hockey League (NHL)-run 4 Nations Face-Off. The tournament was limited to NHL players, so the teams were not technically the national teams of the countries included in the tournament. It did feature four of the five countries with the largest representation in the NHL (Russia was excluded due to the invasion of Ukraine), with the league leveraging nationalistic feelings between Finland and Sweden and United States and Canada. The heightened tension between the North American teams was due, in part, to comments by U.S. President Donald Trump regarding the annexation our northern neighbors. This may serve as a preview of the heightened nationalism around the 2026 Olympic men’s and women’s ice hockey tournaments, especially if Russian athletes are permitted to compete.

U.S. sprinters Tommie Smith (first place) and John Carlos (third place) raised their fists to protest U.S. segregation and racism during the medical ceremony for the 200-meter sprint at the 1968 Summer Olympics; Australian sprinter Peter Norman (second place) wore a badge for the Olympic Project for Human Rights. (Photo: Angelo Cozzi/Mondadori Publishers)

The Soviet Union and other Eastern Bloc countries in turn boycotted the 1984 Summer Olympics in Los Angeles. The 1980 boycott was triggered by the Soviet Union’s invasion of Afghanistan in 1979.

White nationalism and racial discrimination have also been a frequent motivator for protest and boycotts. The Olympic Project for Human Rights promoted a boycott of the 1968 games in Mexico City, with several athletes—including Kareem Abdul Jabbar—deciding not to go based on continuing discrimination of Blacks in the United States, lack of African American representation on the coaching staffs of Olympic teams, Muhammad Ali’s loss of his heavyweight championship due to his refusal to be drafted into the Vietnam War and apartheid policies in South Africa and Rhodesia.

Track and field athletes Tommie Smith and John Carlos did decide to compete but famously raised their fists in protest after winning gold and bronze respectively in the 200 meters.

Apartheid policies also led to the South African Olympic Committee being expelled from the IOC in 1970. Prior to South Africa’s expulsion, several other organizations had banned the nation from hosting events as far back as 1934 due to their policies forbidding non-white participants to compete. After the New Zealand rugby team toured South Africa in 1976, 29 mostly African nations boycotted the Montreal Games that same year after the IOC refused to ban New Zealand.

This put pressure on Commonwealth countries to adopt the Gleneagles Agreement to expand the sporting boycott of South Africa. Taiwan also boycotted the 1976 games the day before the Opening Ceremony after the Canadian government’s refusal to recognize their nation as the Republic of China.

Sports like cricket and football are important cultural experiences in countries like Pakistan and India, but their presence is evidence of those countries’ colonial past and of nationalism emanating from the British Empire. Most British colonies around the world adopted the sport soon after occupation, serving as historical examples of cultural imperialism.

Since international competition started in the 19th century, sports like cricket and events like the World Cup can simultaneously bring people together and promote community while also inflaming nationalistic tensions. For over 70 years, the intense cricket rivalry between India and Pakistan has done both.

Jared Bahir Browsh is an assistant teaching professor of critical sports studies in the CU Boulder Department of Ethnic Studies.

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The International Cricket Council Champions Tournament, beginning this week, highlights how national rivalries and geopolitical tensions can meet on playing fields.

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National Bank Stadium in Karachi, Pakistan (Photo: Baseer Piracha/Wikimedia Commons)

Black History Month celebration emphasizes building the ‘beloved community’

Rachel Sauer — Mon, 03 Feb 2025 22:07:13 +0000

Black History Month celebration emphasizes building the ‘beloved community’ Rachel Sauer Mon, 02/03/2025 - 15:07

Rachel Sauer

While speakers acknowledged the change and uncertainty of the moment, they encouraged hope and the importance of continuing to work toward justice

The afternoon began with a karibu, the Swahili word for “welcome”—not just to the Glenn Miller Ballroom or the ��Ƶ campus, but to the beloved community “where everybody is included and nobody is excluded,” said Reiland Rabaka, founder and director of the Center for African and African American Studies (CAAAS), in opening the CAAAS Day Black History Month celebration Saturday afternoon.

The celebration came, as several of the speakers acknowledged, during a time of great change, when many are feeling the anxiety that often accompanies uncertainty.

CU President Todd Saliman (left) and Reiland Rabaka, Center for African and African American Studies founder and director, emphasized the importance of compassion in the present moment.

“I have spent many decades watching progress and regress,” said CU Boulder Chancellor Justin Schwartz. “We seem to step forward and then back and then forward again.”

In emphasizing the Rev. Dr. Martin Luther King Jr.’s observation that, “The arc of the moral universe is long, but it bends toward justice,” Schwartz noted that the arc “is not smooth like a rainbow,” but rough and jagged. “The arc does not bend on its own, people bend the arc. Collectively, we bend the arc toward justice.”

Todd Saliman, president of the University of Colorado, told those in attendance that “we are not changing anything until we are required to do so by a lawful order. We’ll keep our eye on the ball and continue to do our work. At this point, there’s very little we’ve been required to do lawfully.”

Saliman added that the University of Colorado remains committed to all of Colorado and encouraged people to “approach each other with compassion right now.”

CU Regent Wanda James, the second Black woman and third Black regent in the history of CU, was forceful in pointing out the lack of Black leadership within the CU system, while Annett James, president of the NAACP of Boulder County, emphasized the importance of accurately told history during Black History Month.

“History must be approached as a discipline rooted in fact,” James said, “not interpreted by those who wrote it.”

Boulder Mayor Aaron Brockett, while acknowledging the “struggle, setback and oppression” in Boulder’s history, said that “in the days and years to come, we will continue to build the beloved community here in Boulder.”

Carrying the theme of building the beloved community, Rabaka emphasized that “we are going to keep doing this and we shall not be moved.”

Nandi Pointer (right), a PhD student in the College of Media, Communication and Information, performs with her brother, Shegun Pointer.

CU Regent Wanda James (center, black baseball cap) observed that "this is a deep Black History Month for us for a lot of reasons."

CU Boulder Chancellor Justin Schwartz emphasized that the "arc (of the moral universe) does not bend on its own, people bend the arc."

Denver musician Enmanuel Alexander performs at the CAAAS Day Black History Month celebration.

Reiland Rabaka, a CU Boulder professor of ethnic studies, said that in the work of building the beloved community, "we are going to keep doing this and we shall not be moved.”

Angel Anderson (left) and Tyreis Hunt (white shirt), both MFA students in the CU Boulder Department of Theatre and Dance, and Constance Harris, an MFA graduate from the department, perform with Parris Fleming (on trumpet).

Denver musician Parris Fleming (left, on trumpet) performed with (left to right) Tyreis Hunt, Constance Harris and Angel Anderson; Hunt and Anderson are MFA students in the CU Boulder Department of Theatre and Dance, and Harris is an MFA graduate from the department.

While speakers acknowledged the change and uncertainty of the moment, they encouraged hope and the importance of continuing to work toward justice.

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Breaking the color barrier in baseball leadership

Rachel Sauer — Thu, 30 Jan 2025 19:01:20 +0000

Breaking the color barrier in baseball leadership Rachel Sauer Thu, 01/30/2025 - 12:01

Jared Bahir Browsh

Fifty years after Frank Robinson became the first Black manager in Major League Baseball, the league is struggling with a significant decline in Black players and leaders

As Black History Month begins Feb. 1 and Major League Baseball celebrates the 50th anniversary of Frank Robinson making his debut as the first Black manager, the sport is at a point of introspection with the lowest number of African Americans players in Major League Baseball since the 1950s.

The milestone is both a reminder of how far baseball came since segregation and how delicate inclusion efforts are in baseball and other institutions in the United States.

Jared Bahir Browsh is the Critical Sports Studies program director in the CU Boulder Department of Ethnic Studies.

As the United States emerged from World War II, Plessy v. Ferguson and Jim Crow laws continued to keep the country largely segregated. The war, however, was also a turning point for African Americans, who demonstrated that their service was of equal value to others who fought in the war.

One such soldier was Jackie Robinson, the first athlete to letter in four sports at UCLA. His teammates Kenny Washington and Woody Strode broke the color barrier in the NFL in 1946, while he did the same in baseball the following year—seven years before Brown v. Board of Education determined that “separate but equal” thresholds for segregation were unconstitutional. Jackie Robinson’s last season as a player was 1956, the same season a young Frank Robinson debuted with the Cincinnati Reds.

In 1972, the Reds played the Oakland Athletics in the World Series. By that point, Frank Robinson had been traded twice and spent the season playing for Jackie Robinson’s former team, the Dodgers.

During Game 2 of the series in Cincinnati, Jackie Robinson was honored 25 years after breaking the color barrier in baseball. During his speech accepting the honor, he appealed to MLB leaders to hire the first Black manager, an opportunity he never got despite his expressed desire to manage a team. Jackie Robinson died nine days after his speech—Oct. 24, 1972—never seeing Frank Robinson hired as the first Black player-manager two years later.

Robinson was traded to Cleveland during the 1974 season after openly campaigning for the manager position with the Dodgers. Cleveland was the first American League team to sign a Black player in 1947, Larry Roby, and broke ground again 28 years later by hiring Robinson. He was the first player to win MVP in both the National and American League, but had a rocky tenure with the team, often being pushed to play when he wanted to focus on managing and butting heads with the star player, Gaylord Perry. He did lead the team to its first winning record in eight years in 1976, the last season he played, before being fired during the following season.

Inclusive Sports Summit

Inclusive Sports Summit

We change the game: Embracing the value of inclusive sports and recreation

When: 9 a.m.-6:30 p.m. Wednesday, Feb. 5

Where: Dal Ward Athletic Center and Main Student Recreation Center

During this summit participants will

Identify challenges, opportunities and best practices for advancing diversity, equity and inclusion work as practitioners and supporters.
Learn tangible takeaways to build bridges and build unity across similarities and differences.
Build skills and practice techniques for addressing inequities to help increase student retention, engagement and success.
Connect with departments and programs across campus that are available to support students, staff and faculty.

The Inclusive Sports Summit is free and open to faculty, staff, students and community members.

Robinson went on to manage the San Francisco Giants and his former team, the Baltimore Orioles, winning manager of the year in 1989. He was fired from the Orioles during the 1991 season—the year Major League Baseball had the highest percentage of African American players in the league, 18% of all players. The following season, Cito Gaston became the first African American manager to win a World Series.

Robinson continued to work in the league office after his time with the Orioles, returning to the dugout after being tapped by MLB to manage the Montreal Expos, which the league owned at the time. The team moved to Washington D.C. in 2005 and his final season as manager was the first season for the newly founded Washington Nationals.

Declining youth participation

The dearth of opportunities for African Americans to coach and assume leadership positions in sports is not new; however, baseball has seen the most precipitous drop in participation, down to 6% during the 2024 season.

Contributing to this drop is the lack of African Americans in leadership positions, with only two African American managers, Ron Washington (Angels) and Dave Roberts (Dodgers), and one general manager, Dana Brown (Astros). In spite of these paltry numbers, three of the last five World Series winners have been led by African American managers.

The numbers are even worse in college baseball, with only 5% of players and 3% of managers in Division I identifying as African American in 2024; of these 26 managers, 17 were from historically Black colleges and universities (HBCUs). The lack of visible leadership affects scouting, mentorship and even participation when players cannot see a career in the sport they love if they do not make it to the major leagues.

The low numbers of African American athletes in the college pipeline to the major leagues is only one of the reasons for the continued decline of African Americans in professional baseball. Like many sports, the privatization of youth sports is forcing many lower- and even middle-income families to reconsider their children’s participation in baseball. Local governments and schools have slashed recreation and athletic budgets, leading to more expensive sports like baseball to be cut, which in turn leads to a higher reliance on private leagues.

In 1975, Frank Robinson became Major League Baseball's first Black manager, assuming the role with the Cleveland Indians. (Photo: Jeff Robbins/Associated Press)

Many families ultimately balk at the cost of playing baseball, steering their children into more accessible sports as youth and high school baseball is increasingly privatized. The relatively low number of Division I baseball scholarships (11.7 maximum per team) and programs (300) compared to basketball (13 maximum scholarships across 352 schools) and especially football with 133 teams at the Football Bowl Subdivision (FBS) level, 128 teams at the Football Championship Subdivision (FCS) level and with 85 maximum scholarships per team in FBS and 63 per team maximum in FCS. This also leads some families to encourage their children to focus on other sports to earn a college scholarship.

Even if amateur baseball players get drafted and signed, minor league salaries are so low that the same issues can arise that exist in youth baseball: players who cannot afford to remain in the sport. Minimum salaries are between just under $20,000 and $40,000 depending on the level, which is a significant increase from 2022, when minor league players unionized and negotiated a raise from a minimum salary between $4,800 and $17,500.

Salary expectations have led many scouts to focus on international players, particularly from Latin America, where teams will make verbal agreements with children as young as 12 in spite of the fact that teams technically cannot sign players until they are 16. MLB turns a blind eye to these agreements that often push children as young as 10 from countries like the Dominican Republic to leave school to pursue baseball. These players may be given performance-enhancing drugs to make them look more mature and artificially improve their athleticism. These players are ripe for exploitation, including lower salaries since they are beholden to Major League clubs with which they make these “handshake” deals—while their families take out loans based on future earnings, which may never appear.

Hope for long-term results

Economics and leadership are not the only factors in the decline of African Americans in professional baseball. The sport has declined as “America’s pastime” for decades, and for many is considered less “cool” than sports due to its slower pace—as well as kids’ alternative activities in the summer months—leading to a drop in viewership, especially among young viewers.

African Americans have also been historically discouraged from playing certain positions, particularly the on-field leadership positions of catcher and pitcher, the latter of which is the most visible position in the sport. This position “stacking” has historically impacted all sports, including basketball (point guard) and football (quarterback) due to discriminatory and false assumptions that African American players were not intelligent enough to play those positions. Basketball and football have seen dramatic shifts at these positions while baseball still sees limitations for African Americans at certain positions.

As with viewership, some of the issues pushing African Americans from baseball are emblematic of the decline in baseball’s overall popularity. However, there are some glimmers of hope for the future of African Americans in the sport. The House v. NCAA settlement will allow schools to increase the number of student athlete scholarships up to the roster limit, which is 34 in Division I—nearly triple the current limit.

Frank Robinson had a distinguished career as a player before becoming a manager. (Photo: Bettmann Archives/Getty Images)

The opportunity to earn compensation directly from schools may also support continued involvement in the sport. Much like name, image and likeness opportunities, however, revenue sharing will disproportionately go to the top-earning sports: reports from school point to about 75% of revenue sharing going to football and 15% going to basketball with other sports sharing the rest.

Outside of the college ranks, MLB has been actively involved in a number of initiatives to try to increase participation among young players, including Reviving Baseball in Inner Cities (RBI) that was started in 1989 and is now sponsored by Nike. Players like Jimmy Rollins and recent Hall of Fame inductee C.C. Sabathia are both alumni of the program, but results have been less impactful in recent years with fewer alumni from the United States advancing to professional baseball. MLB also runs the Dream Series in Arizona, a training academy focused on African American pitchers and catchers, in conjunction with USA Baseball during the Martin Luther King Jr. holiday. The Andre Dawson Classic, named for the Hall of Fame player, is a round-robin tournament for HBCU baseball programs that runs every year at the Jackie Robinson Training Complex in Florida.

There is hope these efforts will yield long-term results and reverse the decline of African American players in baseball. The sport still needs to address its diminishing cachet among young sports fans in the United States and the lack of African American mentors and leaders in the sport, but some of the structures are there to encourage a renaissance of great Black baseball figures 50 years after Frank Robinson broke the managerial glass ceiling.

Jared Bahir Browsh is an assistant teaching professor of critical sports studies in the CU Boulder Department of Ethnic Studies.

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Fifty years after Frank Robinson became the first Black manager in Major League Baseball, the league is struggling with a significant decline in Black players and leaders.

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Frank Robinson at Nationals Park. (Photo: Nick Wass/Associated Press)

Who lives in a pineapple and announces football games?

Rachel Sauer — Fri, 10 Jan 2025 15:30:05 +0000

Who lives in a pineapple and announces football games? Rachel Sauer Fri, 01/10/2025 - 08:30

Jared Bahir Browsh

The success of simulcasts means that fans can expect to see more creative takes on traditional sports, including SpongeBob SquarePants calling Saturday’s NFL Wild Card game

As the final seconds of Super Bowl LVIII ticked off, according to social media, the biggest star was not MVP Patrick Mahomes, Travis Kelce or even Taylor Swift; it was a sea sponge and his starfish best friend. The Nickelodeon alternate broadcast of the Super Bowl starring SpongeBob SquarePants and Patrick Star as commentators was a huge hit, with on-field graphics and animations featuring Nickelodeon stars and, of course, slime.

This was not the first time a media conglomerate aired or streamed a simulcast as a companion to its main broadcast to attract more fans. ESPN’s first basic simulcast was in 1987 after the network gained partial rights to the NFL—the first cable network to air the NFL—agreeing to simulcast the game on local networks of the competing teams. When ESPN2 launched in October 1993, it offered a second ESPN network to sports fans and within a year ran its first alternative broadcast, bringing in-car views to IndyCar fans as a companion to the main broadcast on ESPN.

Jared Bahir Browsh is the Critical Sports Studies program director in the CU Boulder Department of Ethnic Studies.

In 2006, the network created “ESPN Full Circle,” later renamed the Megacast, leveraging the popular basketball rivalry between Duke University and the University of North Carolina to offer local broadcasts and alternative camera views for the game. The previous year, ESPN had launched its college-focused ESPNU and ESPN360, its broadband broadcast service, and used these newer platforms along with its existing networks to offer eight different ways to watch the game.

ESPN offered statistics and other data on its high-definition networks, which were still separate from the standard-definition networks, and even offered polling through ESPN mobile before social media exploded.

These simulcasts and “Megacasts” aimed to give dedicated fans a more in-depth look at the game or event that was being broadcast. At the same time, leagues and sports broadcasters were looking for different ways to attract young and casual fans who enjoyed sports but were not the obsessive fans at which these Megacasts were targeted.

Courting younger fans

For a long time, leagues took young fans for granted, relying on parental, peer and geographic influence to produce new fans. In today's expanding media environment, young and casual fans have infinite options for entertainment, so leagues and their broadcasting partners have had to strategize new ways to attract new audiences.

One of these efforts debuted in 1973: Peter Puck, an anthropomorphic hockey puck created by NBC executive Donald Carswell and animated by Hanna Barbera. NBC had just obtained the rights to the NHL, which was struggling to grow its audience in the United States. Carswell thought Peter would be a great way to teach U.S. audiences the rules of professional hockey through three-minute shorts between periods. Although NBC stopped airing the NHL in 1975, Peter’s legacy lives on more than 50 years later.

The 1980s brought a sea change for sports as cable and improved marketing began to create the enormous sports media environment we experience today. As networks competed for viewers, sports became a reliable form of entertainment to attract audiences who had more choices than ever. As football continued to dominate the sports landscape, buffered by the 1984 Supreme Court decision to allow college football broadcasting to expand beyond the control of the NCAA, other leagues strategized to draw fans to television, stadiums and arenas.

Throughout the 1970s, teams had built larger stadiums and debuted mascots like the Phillie Phanatic to entertain fans. The following decade, as the NBA struggled to find a broadcaster to air its championship games live, David Stern—who took over the league as commissioner in 1984—“Disneyfied” the NBA experience, making attending games more family friendly with more timeout and halftime entertainment.

It just so happened that same year that the most marketable athlete of all time came into the league. Michael Jordan was not only a boon for adult basketball fans, but also kids who wanted to “Be like Mike.” In 1992, Jordan co-starred with Bugs Bunny in the Nike advertising campaign “Hare Jordan.” He retired the next year to play baseball before returning to the NBA in March 1995. The following summer, Bugs and Jordan reunited to film Space Jam, which grossed more than a quarter of a billion dollars after it premiered early into the NBA season in November 1996.

Announcers Noah Eagle and Nate Burleson with SpongeBob SquarePants and Patrick Star announcing Super Bowl LVIII. (Screenshot: Nickelodeon/YouTube)

As a part of this effort to draw new fans, leagues also produced shows aimed at younger fans like “The Baseball Bunch,” which debuted in 1980 and featured MLB players and managers teaching baseball fundamentals. Ten years later, “NBA Inside Stuff” premiered on NBC’s Saturday morning schedule, joining a growing sports media industry aimed at kids that included publications like Sports Illustrated for Kids and video games like the Madden, FIFA and NBA 2k series, among the most popular video game series of all time.

Primetime slimetime

The consolidation of the U.S. media system throughout the 1980s and 1990s led to massive media conglomerates. Unsurprisingly, NBC held the network broadcast rights for the NBA when “NBA Inside Stuff” aired. As broadcast and cable networks came under the same corporate umbrella as film and animation studios, new opportunities for cross promotion emerged. Disney bought ESPN and opened the ESPN Wide World of Sports Complex, named after the anthology series that aired under one of their other subsidiaries, ABC, from 1961 until 1997 . Disney also founded an NHL team, the Mighty Ducks of Anaheim, in 1993—named after the popular 1992 kids hockey movie—and in 1996 debuted “Mighty Ducks: The Animated Series” on ABC, which featured anthropomorphic hockey playing superhero ducks.

The success of Space Jam and the continued media conglomeration strengthened the relationship between animation and sports. NASCAR rights holder FOX debuted “NASCAR Racers,” an animated action series featuring NASCAR branding, a day before the 1999 race season finale. Cartoon Network aired the marathon “NBA All-Star Slam” in 2003, featuring interstitial interviews with NBA players in the lead-up to the All-Star Game, which aired the evening of the game on TNT (both networks were owned by Warner subsidiary Turner).

In 2016, LeBron James appeared on the Cartoon Network series “Teen Titans Go!” the same night as a TNT basketball doubleheader and a few days before the All-Star Game. Later, the Teen Titans offered commentary of the 2023 NBA Slam Dunk Contest in the lead-up to the NBA All-Star Game airing on TNT.

Although these series and specials expanded the visibility of league branding and special events, the engagement with actual games was limited. When Viacom and CBS merged again in 2019, after splitting 14 years earlier, they began strengthening the relationship between former Viacom network Nickelodeon and broadcast network CBS. They began featuring Nickelodeon content on CBS All-Access, now Paramount+, and in 2021 Nickelodeon aired an NFL simulcast of the Wild Card playoff game between the Chicago Bears and New Orleans Saints featuring Nickelodeon live-action and animated stars joining the real-time NFL broadcast with alternate announcers Nate Burleson and Noah Eagle. Current Denver Broncos coach Sean Payton, then the coach of the Saints, volunteered to be slimed, similar to the traditional Gatorade shower.

Current Denver Broncos coach Sean Payton, then the coach of the New Orleans Saints, gets "slimed" after a 2020 Wild Card win against the Chicago Bears. (Screenshot: Nickelodeon/YouTube)

The following season, “NFL Slimetime” premiered on Nickelodeon, a highlight show hosted by Burleson that strengthened the relationship between the NFL and Nickelodeon. This relationship exploded during last years’ Super Bowl as the Nickelodeon simulcast on the cable network and Paramount+ was credited for a growth in game viewership, especially among younger and casual fans who appreciated the irreverent approach to the game.

A pineapple under the arena

As media conglomerates continue to leverage sports rights to attract audiences and increase subscriptions to their streaming services, they have also leaned into the popularity—and meme-making possibilities—of these simulcasts. Several months after the Nickelodeon simulcast of the Wild Card Playoff, Disney leveraged its Marvel Cinematic Universe to produce a simulcast, “Marvel Arena of Heroes,” on ESPN2 and its streaming service, which was similar to the Wild Card game on Nickelodeon and featured special graphics and superhero-themed content related to the real-time NBA games between the Golden State Warriors and New Orleans Pelicans. ESPN and Genius Sports, the company behind augmented games like the Arena of Heroes simulcast, extended their contract in the summer of 2024.

In 2023, Disney aired its own fully animated simulcasts with the “Big City Greens Classic” NHL broadcast in March and the “Sunday Funday” Toy Story-themed NFL game in September. Both regular-season games included a rendering of the real-time broadcasts featuring stars from its animated franchises. Disney followed this up in December 2024 with another “Sunday Funday” featuring “The Simpsons” and the Christmas Day “Dunk the Halls” animated simulcast featuring classic characters like Mickey Mouse and Donald Duck. In between these two games, NBC’s Peacock service offered an alternate stream of the game between the Kansas City Chiefs and Houston Texans featuring graphics from the popular video game series Madden.

As SpongeBob and Patrick prepare to announce the Nickelodeon simulcast of the 2025 NFL Wild Card game between the Houston Texans and Los Angeles Chargers Saturday, fans should be prepared for more of these simulcasts as networks and streaming services try to market these games to young and casual fans, boosted by social media memes like Patrick roasting the starting quarterback and Lisa Simpsons scoring a touchdown against Homer.

Jared Bahir Browsh is an assistant teaching professor of critical sports studies in the CU Boulder Department of Ethnic Studies.

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The success of simulcasts means that fans can expect to see more creative takes on traditional sports, including SpongeBob SquarePants calling Saturday’s NFL Wild Card game.

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